This fracturing comes in the wake of a few recent dust-ups, including a cancelled World of Warcraft mobile game that was supposed to be collaboration between NetEase and Blizzard, and other drama involving the ownership of IP and player data, according to a Bloomberg report. The implication there is that the “jerk” in question may be Activision Blizzard CEO Bobby Kotick, but he’s not named specifically. All Rights Reserved.“One day, when what has happened behind the scene could be told, developers and gamers will have a whole new level understanding of how much damage a jerk can make.” The game has earned an average of more than $2.23 million per day since its launch in China on July 25, with daily revenue peaked on July 30, when the game earned $4.13 million (about RMB 30.19 million) in 24 hours, according to Chinese local media IT Zhijia. It took the game just one week to reach the 30 million mark from the previous 20 million record, which took 7 weeks since initial launch. That means the game has only been in China market for a little over three months, yet it had made almost half its revenue in the market.ĭays after Diablo Immortal’s China launch, the game’s players skyrocketed to 30 million. NetEase stock dropped 7.8% in NYSE and 6.7% in HKSE immediately following the announcement, which did not specify a new release date at the time.Įventually, the game was released in China on July 25, a month after the originally scheduled date. The game’s China launch was once postponed. However, the US has 4.12 million installs, which is close to China’s, yet the two market differ drastically in terms of revenue. The large revenue traces back to the download amount enabled by the large population - Diablo Immortal has over 4.15 million downloads in China. The game was released five months ago, and earned $155.6 million from its initial launch in 60 countries, and $144.7 million from the China launch by NetEase Games.Ĭhina is easily Diablo Immortal’s top grossing market, seconded by US with $66.5 million, then Korea with $23.8 million, Japan $8.2 million and Germany with $7 million.

NetEase-published Diablo Immortal earned $144 million in China Novem8:43 pmĭiablo Immortal, an action-RPG game developed by Blizzard Entertainment and China’s NetEase, has grossed over $300 million in revenue worldwide. NetEase-published Diablo Immortal earned $144 million in China - PingWest English 中文

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